With tight budgets and a growing proliferation of tools and techniques to get messages out, marketers are increasingly faced with tough decision on where to put limited resources. By figuring out what really matters and then developing specific metrics to measure the programs, the right choices can be made. If you've ever wondered how to measure social media, public relations, media relations and other programs, Ms. Paine, author of “Measure What Matters, Measuring the Networked Nonprofit and Measuring Relationships” will help you discover tools, tips and techniques to prove the effectiveness of your marketing programs. Sponsor: MMC This program is worth 1 contact hour of continuing education.
